The marketing mix is ​​a huge policy consisting of several elements and components that the company uses as a single package in setting its marketing plan since the production of the product and its promotion to its sale and sale in the market.
These four elements are:
Price: a very important element in attracting the consumer and is not easy to define in a way that satisfies the customer and does not cause a loss to the company, and there are many factors that go into determining the price, such as the cost of production and the demand for the product. In markets and many others, and therefore there are many strategies that are taken in determining prices, all of which flow into the essence of marketing the product and affect it directly.
Product: The product itself is an essential factor in marketing, and the quality it will provide must be guaranteed and possesses at least the lowest possible quality of performance, because a product without quality will destroy any effort made in other elements.
Place: It is also said about the target market, which is simply the place where the company wants to launch the new product and start selling it, and this element is sensitive because it affects the first impression of consumers and how they can be attracted as best as possible, and usually the main thrust of this element is to attract the consumer and ensure that he can get Or easily reach the product.
Promotion: This element refers to all activities that have been and are being done to make the product or service known to the user and the market. Promotion activities include advertisements in different forms, press releases, incentives of various forms, and several other activities.
Due to the continuous development in marketing mechanisms and rules, a number of other elements have been added to the marketing mix to include seven elements, including the four main elements, and the added elements are:
People: The scope here expands to include every person who affects or is affected by the marketing process that the organization creates. Marketing managers and employees must be carefully selected if aspirations, standards, and marketing plans are of high quality and require proficiency and profound experience. Whoever sets the foundations of the brand and designs it for the first time must To be professional, it is one of the pillars of successful marketing, as well as the reputation of the organization that its employees first transmit, they are the ones who build and transmit to the audience close to them, the image of the institution, its method of work, performance standards, quality monitoring in it, and the audience is indispensable to understand it more and communicate with it in all effective ways , Which improves the company’s reputation and increases loyalty to its products and services.
Communication operations: Following up on marketing activities to ensure their effectiveness is an important matter over time. Some simple services may make a big difference, such as after-sales service, and some discounts and gifts offered to discerning customers, so the marketing process no longer ends with buying the product and getting used to it, but rather This went beyond even from a research point of view, in studying ways to increase the value of the product and the services accompanying it, at the lowest costs and this requires marketing managers to review the methods of distribution, promotion, and pricing, it is possible to gain the confidence of the public, but the challenge is to maintain this confidence and precede Expectations of my competitors Your aspirations and your audience.
Tangible indicators: Here you can know the extent of public satisfaction with products and services, through a number of clear and tangible evidence for the marketer and the public, such as the numbers of consumers and the diversity of their segments, and the intensity of the turnout and the frequency of this from the beneficiaries of the product or services, or it may exceed that to reach the extent of belonging The audience of the brand, and the degree of its proximity to them, and its popularity is achieved through the spread of the branches of the institution or the widespread spread of paper and electronic advertisements, and repeating this to the public until it gets used to the brand, and becomes part of its general life routine.